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Service marketing
Record Type:
Language materials, printed : monographic
Secondary Intellectual Responsibility:
BaronSteve,
Place of Publication:
Los Angeles
Published:
SAGE;
Year of Publication:
2010.
Description:
4 v.ill. : 24 cm.;
Series:
Sage library in marketing
Subject:
Customer service - Management. -
Subject:
Customer service - Marketing. -
Subject:
Service insdustries - Management. -
Subject:
Servince industries - Marketing. -
ISBN:
9781849205740
Content Note:
v. 1. The development of ideas for the marketing of services v. 2. The creation of the sub-discipline of services marketing v. 3. A focus on customer experience and the changing roles of customers and consumers v. 4. Towards a unifying marketing approach through service.
Service marketing
Service marketing
/ edited by Steve Baron. - Los Angeles : SAGE, 2010.. - 4 v. ; ill. ; 24 cm.. - (Sage library in marketing).
v. 1. The development of ideas for the marketing of services.
Includes bibliographical references..
ISBN 9781849205740
Customer serviceCustomer serviceService insdustriesServince industries -- Management. -- Marketing. -- Management. -- Marketing.
Baron, Steve
Service marketing
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