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Cases in marketing management

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47354] Secondary Intellectual Responsibility:	BaackDonald.,
[NT 47354] Secondary Intellectual Responsibility:	ClowKenneth E.,
[NT 47351] Place of Publication:	Thousand Oaks, Calif.
[NT 47263] Published:	SAGE;
[NT 47352] Year of Publication:	c2012.
[NT 47264] Description:	ix, 523, [21] p.ill. : 24 cm.;
[NT 47266] Subject:	Marketing - Management -
[NT 50961] ISBN:	1412996031
[NT 60779] Content Note:	Machine generated contents note: 1.The Nature of Marketing Management Chantale and Clinton Call for Service 2.Market Analysis Genicon: A Surgical Strike Into Emerging Markets HyundaiCard’s Marketing Strategy TerraCycle, Inc. 3.Data Warehousing Air Miles Canada: Rebranding the Air Miles Reward Program Conroy’s Acura: Customer Lifetime Value and Return on Marketing 4.Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5.Customer Acquisition Strategies and Tactics Ruth’s Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy Inc. Dual Branding in China 6.Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7.Advertising, Alternative and Direct Marketing La Hacienda del Sol Shoppers Stop Targeting the Young Eat2Eat.com 8.Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Foods, Inc.: Introducing King Crab to the Trade Boots: Hair-Care Sales Promotion 9.Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc. The Sales Force Dilemma Biomed Co., Ltd.: Designing a New Sales Compensation Plan 10.Internal Communications Retail Execution: Linens ’n Things GDR Versus Kodak Bart Film Scanner 11.External Communications Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership "Hips Feel Good" Dove’s Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12.Distribution and Supply Chain Management YvesCreations LLC: Alex Goes to Hollywood Eureka Forbes Ltd.: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13.Website and Internet Management The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services Vs. Software Sales Molson Canada: Social Media Marketing 14.Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15.Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa.

Cases in marketing management
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. - Thousand Oaks, Calif. : SAGE, c2012.. - ix, 523, [21] p. ; ill. ; 24 cm..
Machine generated contents note: 1.The Nature of Marketing Management.
Includes bibliographical references..
ISBN 1412996031ISBN 9781412996037
Marketing -- Management

Baack, Donald.

Cases in marketing management
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200 1 $a Cases in marketing management $f edited by Kenneth E. Clow, Donald Baack.
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215 1 $a ix, 523, [21] p. $c ill. $d 24 cm.
320 $a Includes bibliographical references.
327 0 $a Machine generated contents note: 1.The Nature of Marketing Management $a Chantale and Clinton Call for Service $a 2.Market Analysis $a Genicon: A Surgical Strike Into Emerging Markets $a HyundaiCard’s Marketing Strategy $a TerraCycle, Inc. $a 3.Data Warehousing $a Air Miles Canada: Rebranding the Air Miles Reward Program $a Conroy’s Acura: Customer Lifetime Value and Return on Marketing $a 4.Building a Customer-Oriented Marketing Department $a A Difficult Hiring Decision at Central Bank $a Boman Communications $a 5.Customer Acquisition Strategies and Tactics $a Ruth’s Chris: The High Stakes of International Expansion $a The Ultimate Fighting Championships (UFC): The Evolution of a Sport $a Best Buy Inc. $a Dual Branding in China $a 6.Pricing $a Hanson Production: Pricing for Opening Day $a Sy.Med Development, Inc. $a Arvind Mills: Re-Evaluating Profitability $a 7.Advertising, Alternative and Direct Marketing $a La Hacienda del Sol $a Shoppers Stop $a Targeting the Young $a Eat2Eat.com $a 8.Sales Promotions $a SC Johnson: Planning Coupon Promotions $a Phillips Foods, Inc.: Introducing King Crab to the Trade $a Boots: Hair-Care Sales Promotion $a 9.Personal Selling $a Global Source Healthcare: Allocating Sales Resources $a Spectrum Brands, Inc. $a The Sales Force Dilemma $a Biomed Co., Ltd.: Designing a New Sales Compensation Plan $a 10.Internal Communications $a Retail Execution: Linens ’n Things $a GDR Versus Kodak $a Bart Film Scanner $a 11.External Communications $a Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership $a "Hips Feel Good" $a Dove’s Campaign for Real Beauty $a New Balance: Developing an Integrated CSR Strategy $a 12.Distribution and Supply Chain Management $a YvesCreations LLC: Alex Goes to Hollywood $a Eureka Forbes Ltd.: Growing the Water Purifier Business $a Kraft Foods: The Coffee Pod Launch $a 13.Website and Internet Management $a The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? $a Anduro Marketing: Internet Services Vs. Software Sales $a Molson Canada: Social Media Marketing $a 14.Customer Retention and Recovery $a Ten Thousand Villages of Cincinnati: The First Year and Beyond $a Personal Shoppers at Sears: The Elf Initiative $a 15.Marketing Control $a Microsoft and the Xbox 360 Ring of Death $a Kenexa.
606 $a Marketing $x Management $x Case studies. $3 216086 $2 lc $3 240594
676 $a 658.8 $v 22
680 $a HF5415.13 $b .C33 2012
702 1 $a Baack $b Donald. $3 216084
702 1 $a Clow $b Kenneth E. $3 216085