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Marketing strategy

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	FerrellO. C.,
[NT 47353] Alternative Intellectual Responsibility:	HartlineMichael D.,
[NT 47351] Place of Publication:	Australia
[NT 47263] Published:	South-Western Cengage Learning;
[NT 47352] Year of Publication:	c2011.
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xxiiI, 743 p.ill. : 26 cm.;
[NT 47266] Subject:	Marketing - Management -
[NT 47266] Subject:	Marketing - Management. -
[NT 50961] ISBN:	053846738X

Marketing strategy
Ferrell, O. C.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 5th ed.. - Australia : South-Western Cengage Learning, c2011.. - xxiiI, 743 p. ; ill. ; 26 cm..
Includes bibliographical references and indexes..
ISBN 053846738XISBN 9780538467384
MarketingMarketing -- Management -- Management.

Hartline, Michael D.

Marketing strategy
LDR:00687cam a2200241 i 450 001 215268
005 20120619035752.0
009 a(OCoLC)ocn650085261
009 16024534
010 1 $a 053846738X $b pbk. $d NT6445
010 1 $a 9780538467384 $b pbk.
020 $a US $b 2009943533
042 $a lccopycat
100 $a 20111221d2011 m y0engy09 b
101 0 $a eng
102 $a au
105 $a a a 001yy
200 1 $a Marketing strategy $f O.C. Ferrell, Michael D. Hartline.
205 $a 5th ed.
210 $a Australia $a Mason, Ohio $d c2011. $c South-Western Cengage Learning
215 1 $a xxiiI, 743 p. $c ill. $d 26 cm.
320 $a Includes bibliographical references and indexes.
606 $a Marketing $x Management $x Case studies. $3 216086 $2 lc $3 240594
606 $a Marketing $x Management. $3 185064 $2 lc $3 237150
676 $a 658.8/02 $v 23
680 $a HF5415.13 $b .M3586 2011
700 1 $a Ferrell $b O. C. $3 111165
701 1 $a Hartline $b Michael D. $3 216199

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