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Services marketing : concepts, strategies, & cases

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	concepts, strategies, & cases
[NT 47261] Author:	HoffmanK. Douglas.,
[NT 47353] Alternative Intellectual Responsibility:	BatesonJohn E. G.,
[NT 47351] Place of Publication:	Australia
[NT 47263] Published:	South-Western;
[NT 47352] Year of Publication:	2011.
[NT 50960] Edition:	4th ed.
[NT 47264] Description:	xv, 461 p.ill. : 27 cm.;
[NT 47266] Subject:	Service industries - Marketing. -
[NT 51458] Online resource:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
[NT 51458] Online resource:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
[NT 51458] Online resource:	http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
[NT 50961] ISBN:	1439039399

Services marketing : concepts, strategies, & cases
Hoffman, K. Douglas.

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. - 4th ed.. - Australia : South-Western, 2011.. - xv, 461 p. ; ill. ; 27 cm..
Includes bibliographical references and index..
ISBN 1439039399ISBN 9781439039397
Service industries -- Marketing.

Bateson, John E. G.

Services marketing : concepts, strategies, & cases
LDR:00967cam a2200253 i 450 001 215269
005 20120619035753.0
009 16260666
010 1 $a 1439039399 $b hbk. $d NT9009
010 1 $a 9781439039397 $b hbk.
020 $a US $b 2010929753
042 $a pcc
100 $a 20111221d2011 m y0engy09 b
101 0 $a eng
102 $a au
105 $a a a 001yy
200 1 $a Services marketing $e concepts, strategies, & cases $f K. Douglas Hoffman, John E. G. Bateson.
205 $a 4th ed.
210 $a Australia $a Mason, OH $d 2011. $c South-Western
215 1 $a xv, 461 p. $c ill. $d 27 cm.
320 $a Includes bibliographical references and index.
606 $a Service industries $x Marketing. $3 216201 $2 lc $3 240675
680 $a HD9980.5 $b .H644 2011
700 1 $a Hoffman $b K. Douglas. $3 125847
701 1 $a Bateson $b John E. G. $3 216200
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1105/2010929753-d.html

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