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Database marketing : analyzing and managing customers

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	analyzing and managing customers
[NT 47261] Author:	BlattbergRobert C., 1942-
[NT 47353] Alternative Intellectual Responsibility:	NeslinScott A., 1952-
[NT 47353] Alternative Intellectual Responsibility:	KimPyŏng-do, 1958-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Springer;
[NT 47352] Year of Publication:	c2008
[NT 47264] Description:	xxiv, 871 p.ill. : 24 cm. ;
[NT 47298] Series:	International series in quantitative marketing18
[NT 47266] Subject:	Consumer profiling -
[NT 47266] Subject:	Database marketing -
[NT 50961] ISBN:	0387725784

Database marketing : analyzing and managing customers
Blattberg, Robert C.

Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin - New York : Springer, c2008 . - xxiv, 871 p. ; ill. ; 24 cm. . - (International series in quantitative marketing ; 18 ).
Includes bibliographical references (p. 801-845) and indexes .
ISBN 0387725784ISBN 0387725792ISBN 1441903321ISBN 9780387725789ISBN 9780387725796ISBN 9781441903327
Consumer profilingDatabase marketing

Neslin, Scott A.

Database marketing : analyzing and managing customers
LDR:00940cam a22003014i 450 001 215306
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009 a(OCoLC)212409900
009 .b3393373x
010 1 $a 0387725784 $b hbk.
010 1 $a 0387725792 $b ebook
010 1 $a 1441903321 $b pbk. $d NT3330
010 1 $a 9780387725789 $b hbk.
010 1 $a 9780387725796 $b ebook
010 1 $a 9781441903327 $b pbk.
020 $a US $b 2007936366
042 $a nbic
071 5 1 $a 12063659
100 $a 20111221d2008 m y0engy09 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Database marketing $e analyzing and managing customers $f Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin
210 $a New York $d c2008 $c Springer
215 1 $a xxiv, 871 p. $c ill. $d 24 cm.
225 1 $a International series in quantitative marketing $v 18
320 $a Includes bibliographical references (p. 801-845) and indexes
606 $2 lc $a Consumer profiling $3 216324
606 $2 lc $a Database marketing $3 216325
676 $a 658.872 $v 22
680 $a HF5415.126 $b B577
700 1 $a Blattberg $b Robert C. $f 1942- $3 216321
701 1 $a Neslin $b Scott A. $f 1952- $3 216323
701 1 $a Kim $b Pyŏng-do $f 1958- $3 216322

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