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Social network analysis in telecommunications

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Reis PinheiroCarlos Andre, 1940-
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2011.
[NT 47264] Description:	xx, 284 p.ill. : 24 cm.;
[NT 47298] Series:	Wiley and SAS business series
[NT 47266] Subject:	Customer relations - Technological innovations. -
[NT 47266] Subject:	Social networks. -
[NT 47266] Subject:	Telecommunication - Customer services. -
[NT 51458] Online resource:	http://catalogimages.wiley.com/images/db/jimages/9780470647547.jpg
[NT 51398] Summary:	"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- Provided by publisher.
[NT 50961] ISBN:	9780470647547

Social network analysis in telecommunications
Reis Pinheiro, Carlos Andre

Social network analysis in telecommunications / Carlos Andre Reis Pinheiro. - Hoboken, N.J. : Wiley, c2011.. - xx, 284 p. ; ill. ; 24 cm.. - (Wiley and SAS business series).
Includes bibliographical references (p. 273-276) and index..
ISBN 9780470647547ISBN 9781118010778ISBN 9781118010945ISBN 9781118010952
Customer relationsSocial networks.Telecommunication -- Technological innovations. -- Customer services.

Social network analysis in telecommunications
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215 1 $a xx, 284 p. $c ill. $d 24 cm.
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320 $a Includes bibliographical references (p. 273-276) and index.
330 $a "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- Provided by publisher.
606 $a Customer relations $x Technological innovations. $3 187345 $2 lc $3 236604
606 $2 lc $a Social networks. $3 216358
606 $a Telecommunication $x Customer services. $3 216359 $2 lc $3 240928
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