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Marketing for hospitality and tourism

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	KotlerPhilip.,
[NT 47353] Alternative Intellectual Responsibility:	MakensJames C.,
[NT 47353] Alternative Intellectual Responsibility:	BowenJohn T.,
[NT 47351] Place of Publication:	Boston
[NT 47263] Published:	Prentice Hall;
[NT 47352] Year of Publication:	c2010.
[NT 50960] Edition:	5th ed.
[NT 47264] Description:	xxiii, 683 p.ill. (chiefly col.) : 29 cm.;
[NT 47266] Subject:	Hospitality industry - Marketing. -
[NT 47266] Subject:	Tourism - Marketing. -
[NT 50961] ISBN:	0135045592

Marketing for hospitality and tourism
Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 5th ed.. - Boston : Prentice Hall, c2010.. - xxiii, 683 p. ; ill. (chiefly col.) ; 29 cm..
Includes bibliographical references and index..
ISBN 0135045592ISBN 9780135045596
Hospitality industryTourism -- Marketing. -- Marketing.

Makens, James C.

Marketing for hospitality and tourism
LDR:00684cam 2200229 450 001 215337
005 20120619035806.0
009 a(OCoLC)ocn268788686
009 15635987
010 1 $a 0135045592 $b hbk. $d NT4291
010 1 $a 9780135045596 $b hbk.
020 $a US $b 2009007221
100 $a 20111221d2010 m y0engy09 b
101 0 $a eng
102 $a us
105 $a a a 001yy
200 1 $a Marketing for hospitality and tourism $f Philip Kotler, John T. Bowen, James C. Makens.
205 $a 5th ed.
210 $a Boston $d c2010. $c Prentice Hall
215 1 $a xxiii, 683 p. $c ill. (chiefly col.) $d 29 cm.
320 $a Includes bibliographical references and index.
606 $a Hospitality industry $x Marketing. $3 186210 $2 lc $3 236124
606 $a Tourism $x Marketing. $3 185764 $2 lc $3 235647
676 $a 647.94 $v 22
680 $a TX911.3.M3 $b K68 2010
700 1 $a Kotler $b Philip. $3 124509
701 1 $a Makens $b James C. $3 91836
701 1 $a Bowen $b John T. $3 105056

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