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The executive’s guide to enterprise social media strategy : how social networks are radically transforming your business

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how social networks are radically transforming your business
[NT 47261] Author:	ThomasDavid B., 1952-
[NT 47353] Alternative Intellectual Responsibility:	BarlowMike.,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2011.
[NT 47264] Description:	xix, 204 p.24 cm.;
[NT 47298] Series:	Wiley & SAS business series
[NT 47266] Subject:	Business enterprises - Computer networks. -
[NT 47266] Subject:	Online social networks - Economic aspects. -
[NT 47266] Subject:	Social media - Economic aspects. -
[NT 47266] Subject:	Strategic planning - Computer networks. -
[NT 51398] Summary:	"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technology platforms required to develop and execute a strategy of continuous engagement with customers, partners, and stakeholders Provides both how-to advice as well as best practices on creating an enterprise social networking strategy Other titles by Barlow: Partnering with the CIO: The Future of IT Sales Seen Though the Eyes of Decision Makers An executive handbook and referencefor social media strategy planning and development, The Executive’s Guide to Enterprise Social Media Strategy answers all the questions you have on this topic, including why every corporation needs a social media strategy and how it can be successfully leveraged to achieve business objectives."-- Provided by publisher.
[NT 50961] ISBN:	9780470886021

The executive’s guide to enterprise social media strategy : how social networks are radically transforming your business
Thomas, David B.

The executive’s guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow. - Hoboken, N.J. : Wiley, c2011.. - xix, 204 p. ; 24 cm.. - (Wiley & SAS business series).
Includes bibliographical references (p. 191-192) and index..
ISBN 9780470886021ISBN 9781118005217ISBN 9781118005224ISBN 9781118005231
Business enterprisesOnline social networksSocial mediaStrategic planning -- Computer networks. -- Economic aspects. -- Economic aspects. -- Computer networks.

Barlow, Mike.

The executive’s guide to enterprise social media strategy : how social networks are radically transforming your business
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