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Marketing plans for services : a complete guide

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a complete guide
[NT 47261] Author:	McDonaldMalcolm.,
[NT 47353] Alternative Intellectual Responsibility:	PayneAdrian.,
[NT 47353] Alternative Intellectual Responsibility:	FrowPennie.,
[NT 47351] Place of Publication:	Chichester
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	2011.
[NT 50960] Edition:	3rd ed.
[NT 47264] Description:	xv, 495 p.ill. : 25 cm.;
[NT 47266] Subject:	Service industries - Marketing. -
[NT 47266] Subject:	Service industries - Planning. -
[NT 50961] ISBN:	9780470979099

Marketing plans for services : a complete guide
McDonald, Malcolm.

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. - 3rd ed.. - Chichester : John Wiley & Sons, 2011.. - xv, 495 p. ; ill. ; 25 cm..
Includes bibliographical references and index..
ISBN 9780470979099ISBN 9780470979419ISBN 9780470979440ISBN 9781119951865
Service industriesService industries -- Marketing. -- Planning.

Payne, Adrian.

Marketing plans for services : a complete guide
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200 1 $a Marketing plans for services $e a complete guide $f Malcolm McDonald, Pennie Frow and Adrian Payne.
205 $a 3rd ed.
210 $a Chichester $a Hoboken, NJ $d 2011. $c John Wiley & Sons
215 1 $a xv, 495 p. $c ill. $d 25 cm.
320 $a Includes bibliographical references and index.
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606 $a Service industries $x Planning. $3 216536 $2 lc $3 240884
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