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品牌形象、品牌權益與消費意願關係之研究 -以旅館業為例 = A Stud...

Peng, Shau Jie

品牌形象、品牌權益與消費意願關係之研究 -以旅館業為例 = A Study on the Correlation Among Brand Image、Brand Equity and Consumer Willingness — Using the hotel industry as an example

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	A Study on the Correlation Among Brand Image、Brand Equity and Consumer Willingness — Using the hotel industry as an example
[NT 47261] Author:	彭劭傑,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2013[民102]
[NT 47264] Description:	VII,72面圖表 : 30公分;
[NT 47266] Subject:	旅館業
[NT 47266] Subject:	品牌
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	品牌權益
[NT 47266] Subject:	消費意願
[NT 47266] Subject:	Hotel industry
[NT 47266] Subject:	Brand
[NT 47266] Subject:	Brand Image
[NT 47266] Subject:	Brand Equity
[NT 47266] Subject:	Consumer Willingness
[NT 47265] Notes:	畢業學年度：101

品牌形象、品牌權益與消費意願關係之研究 -以旅館業為例 = A Study on the Correlation Among Brand Image、Brand Equity and Consumer Willingness — Using the hotel industry as an example
彭, 劭傑

品牌形象、品牌權益與消費意願關係之研究 -以旅館業為例 = A Study on the Correlation Among Brand Image、Brand Equity and Consumer Willingness — Using the hotel industry as an example / 彭劭傑撰 - 新北市 : 撰者, 2013[民102]. - VII,72面 ; 圖表 ; 30公分.
畢業學年度：101.
含參考書目.
旅館業品牌品牌形象品牌權益消費意願Hotel industryBrandBrand ImageBrand EquityConsumer Willingness

品牌形象、品牌權益與消費意願關係之研究 -以旅館業為例 = A Study on the Correlation Among Brand Image、Brand Equity and Consumer Willingness — Using the hotel industry as an example
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210 $a 新北市 $d 2013[民102] $c 撰者
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300 $a 畢業學年度：101
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 102 $u Thesis (M.A.) -- Hsing Wu University of Department of Marketing and Distribution Management, 2013
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