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從在地化到國際化 -琉金富貴文創品牌行銷個案探討 = Taking Br...

Hsiao, Hsu Chih

從在地化到國際化 -琉金富貴文創品牌行銷個案探討 = Taking Bright Glory as an Example to Explore How to Globalize Local Brand with Strong Cultural Characters

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Taking Bright Glory as an Example to Explore How to Globalize Local Brand with Strong Cultural Characters
[NT 47261] Author:	蕭旭志,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2013[民102]
[NT 47264] Description:	X,76面圖表 : 30公分;
[NT 47266] Subject:	文創品牌
[NT 47266] Subject:	開放創新
[NT 47266] Subject:	品牌國際化
[NT 47266] Subject:	策略聯盟
[NT 47266] Subject:	Cultural brand
[NT 47266] Subject:	Open innovation
[NT 47266] Subject:	Global brand
[NT 47266] Subject:	Strategic alliance
[NT 47265] Notes:	畢業學年度：101

從在地化到國際化 -琉金富貴文創品牌行銷個案探討 = Taking Bright Glory as an Example to Explore How to Globalize Local Brand with Strong Cultural Characters
蕭, 旭志

從在地化到國際化 -琉金富貴文創品牌行銷個案探討 = Taking Bright Glory as an Example to Explore How to Globalize Local Brand with Strong Cultural Characters / 蕭旭志撰 - 新北市 : 撰者, 2013[民102]. - X,76面 ; 圖表 ; 30公分.
畢業學年度：101.
含參考書目.
文創品牌開放創新品牌國際化策略聯盟Cultural brandOpen innovationGlobal brandStrategic alliance

從在地化到國際化 -琉金富貴文創品牌行銷個案探討 = Taking Bright Glory as an Example to Explore How to Globalize Local Brand with Strong Cultural Characters
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 102 $u Thesis (M.B.A.) -- Hsing Wu University of Department of Marketing and Distribution Management, 2013
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