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智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之...

You, Cheng Lin

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
[NT 47261] Author:	林祐丞,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2015[民104]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	產品知識
[NT 47266] Subject:	購買意願
[NT 47266] Subject:	知覺價值
[NT 47266] Subject:	智慧型手機
[NT 47266] Subject:	Product Knowledge
[NT 47266] Subject:	Purchase Intension
[NT 47266] Subject:	Perceived Value
[NT 47266] Subject:	Smartphone
[NT 51458] Online resource:	http://handle.ncl.edu.tw/11296/ndltd/25775639285769459641
[NT 47265] Notes:	畢業學年度：103

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
林, 祐丞

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example / 林祐丞撰 - 新北市 : 撰者, 2015[民104]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：103.
含參考書目.
產品知識購買意願知覺價值智慧型手機Product KnowledgePurchase IntensionPerceived ValueSmartphone

智慧型手機之品牌形象、知覺價值、商品口碑及產品知識對價格認同及購買意願之影響－以iPhone為例 = The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
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