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品牌來源國、名人代言與購買意願關係之研究 = The Relation...

LIN, YU-CHI

品牌來源國、名人代言與購買意願關係之研究 = The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention
[NT 47261] Author:	林玉琦,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2015[民104]
[NT 47264] Description:	viii,56面圖表 : 30公分;
[NT 47266] Subject:	品牌來源國
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	購買意願
[NT 47266] Subject:	名人代言
[NT 47266] Subject:	Brand country of origin
[NT 47266] Subject:	brand image
[NT 47266] Subject:	purchase intention
[NT 47266] Subject:	celebrity endorsements
[NT 51458] Online resource:	http://handle.ncl.edu.tw/11296/ndltd/69403351070485480783
[NT 47265] Notes:	畢業學年度：103

品牌來源國、名人代言與購買意願關係之研究 = The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention
林, 玉琦

品牌來源國、名人代言與購買意願關係之研究 = The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention / 林玉琦撰 - 新北市 : 撰者, 2015[民104]. - viii,56面 ; 圖表 ; 30公分.
畢業學年度：103.
含參考書目.
品牌來源國品牌形象購買意願名人代言Brand country of originbrand imagepurchase intentioncelebrity endorsements

品牌來源國、名人代言與購買意願關係之研究 = The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention
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