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品牌形象、產品涉入、知覺價值對顧客忠誠影響之研究-以連鎖咖啡業為例 = ...

Lin, Tsai-Yuan

品牌形象、產品涉入、知覺價值對顧客忠誠影響之研究-以連鎖咖啡業為例 = Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores
[NT 47261] Author:	林才淵,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2015[民104]
[NT 47264] Description:	viii,56面圖表 : 30公分;
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	產品涉入
[NT 47266] Subject:	知覺價值
[NT 47266] Subject:	顧客忠誠
[NT 47266] Subject:	Impacts of Brand Image
[NT 47266] Subject:	Product Involvement
[NT 47266] Subject:	Perceived Value
[NT 47266] Subject:	Customer Loyalty
[NT 51458] Online resource:	http://handle.ncl.edu.tw/11296/ndltd/24569435085941006123
[NT 47265] Notes:	畢業學年度：103

品牌形象、產品涉入、知覺價值對顧客忠誠影響之研究-以連鎖咖啡業為例 = Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores
林, 才淵

品牌形象、產品涉入、知覺價值對顧客忠誠影響之研究-以連鎖咖啡業為例 = Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores / 林才淵撰 - 新北市 : 撰者, 2015[民104]. - viii,56面 ; 圖表 ; 30公分.
畢業學年度：103.
含參考書目.
品牌形象產品涉入知覺價值顧客忠誠Impacts of Brand ImageProduct InvolvementPerceived ValueCustomer Loyalty

品牌形象、產品涉入、知覺價值對顧客忠誠影響之研究-以連鎖咖啡業為例 = Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores
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210 $a 新北市 $d 2015[民104] $c 撰者
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314 $a 指導教授：林素綉
320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學連鎖加盟產碩專班 104 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2015
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