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區域品牌與知覺風險對顧客忠誠度之研究-以宜花東市售小包裝米為例 = A ...

Chen, Chiung-Hua

區域品牌與知覺風險對顧客忠誠度之研究-以宜花東市售小包裝米為例 = A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County
[NT 47261] Author:	陳瓊花,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2016[民105]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	市售小包裝米
[NT 47266] Subject:	區域品牌
[NT 47266] Subject:	知覺風險
[NT 47266] Subject:	顧客忠誠度
[NT 47266] Subject:	結構方程模型
[NT 47266] Subject:	Small Package Rice
[NT 47266] Subject:	Regional Brand
[NT 47266] Subject:	Perceived Risk
[NT 47266] Subject:	Customer Loyalty
[NT 47266] Subject:	Structural Equation Modeling
[NT 51458] Online resource:	http://handle.ncl.edu.tw/11296/ndltd/86882020915661930082
[NT 47265] Notes:	畢業學年度：104

區域品牌與知覺風險對顧客忠誠度之研究-以宜花東市售小包裝米為例 = A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County
陳, 瓊花

區域品牌與知覺風險對顧客忠誠度之研究-以宜花東市售小包裝米為例 = A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County / 陳瓊花撰 - 新北市 : 撰者, 2016[民105]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：104.
含參考書目.
市售小包裝米區域品牌知覺風險顧客忠誠度結構方程模型Small Package RiceRegional BrandPerceived RiskCustomer LoyaltyStructural Equation Modeling

區域品牌與知覺風險對顧客忠誠度之研究-以宜花東市售小包裝米為例 = A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County
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210 $a 新北市 $d 2016[民105] $c 撰者
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300 $a 畢業學年度：104
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 104 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2016
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610 # 1 $a Small Package Rice
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