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品牌形象、品牌知名度對品牌態度之影響- 以奢侈品為調節變項 = A St...

CHOU,, HSIEN-LI

品牌形象、品牌知名度對品牌態度之影響- 以奢侈品為調節變項 = A Study on the Relationship between Brand Image、Awareness and Attitudes–Moderating Effect of Luxury Product

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	A Study on the Relationship between Brand Image、Awareness and Attitudes–Moderating Effect of Luxury Product
[NT 47261] Author:	周嫻禮,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2017[民106]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	品牌知名度
[NT 47266] Subject:	品牌態度
[NT 47266] Subject:	奢侈品
[NT 47266] Subject:	brand image
[NT 47266] Subject:	brand awareness
[NT 47266] Subject:	brand attitude
[NT 47266] Subject:	luxury
[NT 51458] Online resource:	http://hdl.handle.net/11296/ndltd/76940441088482418876
[NT 47265] Notes:	畢業學年度：105

品牌形象、品牌知名度對品牌態度之影響- 以奢侈品為調節變項 = A Study on the Relationship between Brand Image、Awareness and Attitudes–Moderating Effect of Luxury Product
周, 嫻禮

品牌形象、品牌知名度對品牌態度之影響- 以奢侈品為調節變項 = A Study on the Relationship between Brand Image、Awareness and Attitudes–Moderating Effect of Luxury Product / 周嫻禮撰 - 新北市 : 撰者, 2017[民106]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：105.
含參考書目.
品牌形象品牌知名度品牌態度奢侈品brand imagebrand awarenessbrand attitudeluxury

品牌形象、品牌知名度對品牌態度之影響- 以奢侈品為調節變項 = A Study on the Relationship between Brand Image、Awareness and Attitudes–Moderating Effect of Luxury Product
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210 $a 新北市 $d 2017[民106] $c 撰者
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300 $a 畢業學年度：105
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320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學行銷與流通管理系 104 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2017
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610 # 1 $a brand attitude
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