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促銷方式與衝動性購買意願之研究－以知覺節省為調節變項 = A Stud...

PENG, , YUN-ZHI

促銷方式與衝動性購買意願之研究－以知覺節省為調節變項 = A Study on the Relationship between Promotion Activity and Impulse Purchase Intention- Perceived Savings as the Moderator

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	A Study on the Relationship between Promotion Activity and Impulse Purchase Intention- Perceived Savings as the Moderator
[NT 47261] Author:	彭勻織,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2017[民106]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	促銷方式
[NT 47266] Subject:	衝動性購買
[NT 47266] Subject:	知覺節省
[NT 47266] Subject:	promotion method
[NT 47266] Subject:	impulse purchase
[NT 47266] Subject:	perceived savings
[NT 51458] Online resource:	http://hdl.handle.net/11296/ndltd/82455902476680169231
[NT 47265] Notes:	畢業學年度：105

促銷方式與衝動性購買意願之研究－以知覺節省為調節變項 = A Study on the Relationship between Promotion Activity and Impulse Purchase Intention- Perceived Savings as the Moderator
彭, 勻織

促銷方式與衝動性購買意願之研究－以知覺節省為調節變項 = A Study on the Relationship between Promotion Activity and Impulse Purchase Intention- Perceived Savings as the Moderator / 彭勻織撰 - 新北市 : 撰者, 2017[民106]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：105.
含參考書目.
促銷方式衝動性購買知覺節省promotion methodimpulse purchaseperceived savings

促銷方式與衝動性購買意願之研究－以知覺節省為調節變項 = A Study on the Relationship between Promotion Activity and Impulse Purchase Intention- Perceived Savings as the Moderator
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