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品牌代言人行銷對消費者購買意願之研究－以運動商品為例 = The res...

CHU , SHIN-CHUAN

品牌代言人行銷對消費者購買意願之研究－以運動商品為例 = The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods
[NT 47261] Author:	朱士全,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2018[民107]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	品牌代言人
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	品牌態度
[NT 47266] Subject:	購買意願
[NT 47266] Subject:	Brand Spokesperson
[NT 47266] Subject:	Brand Image
[NT 47266] Subject:	Brand Attitude
[NT 47266] Subject:	Purchase Intention
[NT 51458] Online resource:	https://hdl.handle.net/11296/pj455z
[NT 47265] Notes:	畢業學年度：106

品牌代言人行銷對消費者購買意願之研究－以運動商品為例 = The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods
朱, 士全

品牌代言人行銷對消費者購買意願之研究－以運動商品為例 = The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods / 朱士全撰 - 新北市 : 撰者, 2018[民107]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：106.
含參考書目.
品牌代言人品牌形象品牌態度購買意願Brand SpokespersonBrand ImageBrand AttitudePurchase Intention

品牌代言人行銷對消費者購買意願之研究－以運動商品為例 = The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods
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