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行銷活動與轉換障礙對顧客忠誠影響之研究－以兒童英文補習班為例 = Im...

TSAI, , JIUN-HUEY

行銷活動與轉換障礙對顧客忠誠影響之研究－以兒童英文補習班為例 = Impacts of Marketing Activities and Switching Barriers on Customer Loyalty - An Example of English Cram School

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Impacts of Marketing Activities and Switching Barriers on Customer Loyalty - An Example of English Cram School
[NT 47261] Author:	蔡君慧,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2018[民107]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	試讀體驗
[NT 47266] Subject:	節慶活動
[NT 47266] Subject:	社群網站
[NT 47266] Subject:	客訴處理
[NT 47266] Subject:	轉換障礙
[NT 47266] Subject:	顧客忠誠
[NT 47266] Subject:	brand image
[NT 47266] Subject:	social network
[NT 47266] Subject:	experiential marketing
[NT 47266] Subject:	festival activity
[NT 47266] Subject:	complaint handling
[NT 47266] Subject:	switching barrier
[NT 47266] Subject:	customer loyalty
[NT 51458] Online resource:	https://hdl.handle.net/11296/mur98h
[NT 47265] Notes:	畢業學年度：106

行銷活動與轉換障礙對顧客忠誠影響之研究－以兒童英文補習班為例 = Impacts of Marketing Activities and Switching Barriers on Customer Loyalty - An Example of English Cram School
蔡, 君慧

行銷活動與轉換障礙對顧客忠誠影響之研究－以兒童英文補習班為例 = Impacts of Marketing Activities and Switching Barriers on Customer Loyalty - An Example of English Cram School / 蔡君慧撰 - 新北市 : 撰者, 2018[民107]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：106.
含參考書目.
品牌形象試讀體驗節慶活動社群網站客訴處理轉換障礙顧客忠誠brand imagesocial networkexperiential marketingfestival activitycomplaint handlingswitching barriercustomer loyalty

行銷活動與轉換障礙對顧客忠誠影響之研究－以兒童英文補習班為例 = Impacts of Marketing Activities and Switching Barriers on Customer Loyalty - An Example of English Cram School
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系所 106 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2018
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