醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5638] Help

回圖書館

[NT 5480] Login

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響...

SUN,, CHIH-JUNG

臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響效果 = Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention
[NT 47261] Author:	孫志榮,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2019[民108]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	訊息內容
[NT 47266] Subject:	人氣
[NT 47266] Subject:	吸引力
[NT 47266] Subject:	人際互動
[NT 47266] Subject:	科技接受模式
[NT 47266] Subject:	推敲可能性模式
[NT 47266] Subject:	Argument quality
[NT 47266] Subject:	Popularity
[NT 47266] Subject:	Attractiveness
[NT 47266] Subject:	Person interactivity
[NT 47266] Subject:	Technology acceptance model (TAM)
[NT 47266] Subject:	Elaboration likelihood model(ELM)
[NT 51458] Online resource:	https://hdl.handle.net/11296/rpqns8
[NT 47265] Notes:	畢業學年度：107

臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響效果 = Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention
孫, 志榮

臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響效果 = Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention / 孫志榮撰 - 新北市 : 撰者, 2019[民108]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：107.
含參考書目.
訊息內容人氣吸引力人際互動科技接受模式推敲可能性模式Argument qualityPopularityAttractivenessPerson interactivityTechnology acceptance model (TAM)Elaboration likelihood model(ELM)

臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響效果 = Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention
LDR:01673nam1 220038500 450 001 249459
005 20191231162506.0
010 0 $b Paperback
100 $a 20191231d m y0chib ea
101 0 $a chi $c chi
102 $a tw
105 $a
200 1 $a 臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響效果 $d Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention $f 孫志榮撰 $z eng
210 $a 新北市 $d 2019[民108] $c 撰者
215 0 $a viii,75面 $c 圖表 $d 30公分
300 $a 畢業學年度：107
314 $a 指導教授：曾薰瑤、王景南
320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學行銷與流通管理系 107 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2019
510 1 $a Persuasive Facebook Live-The Effects of Argument Quality,Popularity,Attraction,Interaction on Purchasing Intention $z eng
517 1 $a 臉書直播的說服力－訊息內容、人氣、主播吸引力與互動性對於購買意圖的影響效果 $z chi
610 # 0 $a 訊息內容
610 # 0 $a 人氣
610 # 0 $a 吸引力
610 # 0 $a 人際互動
610 # 0 $a 科技接受模式
610 # 1 $a 推敲可能性模式
610 # 0 $a Argument quality
610 # 0 $a Popularity
610 # 0 $a Attractiveness
610 # 0 $a Person interactivity
610 # 0 $a Technology acceptance model (TAM)
610 # 0 $a Elaboration likelihood model(ELM)
681 $a 496.34
700 0 $a 孫 $b 志榮 $4 撰 $3 281913
770 1 $a SUN, $b CHIH-JUNG $3 281914
801 0 $a cw $g CCR
856 # # $u https://hdl.handle.net/11296/rpqns8