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服務品質、品牌形象、產品認知於生前契約行銷之研究－以禮御生命美學為例 ...

HSIEH,, SHU-HWA

服務品質、品牌形象、產品認知於生前契約行銷之研究－以禮御生命美學為例 = The service quality, brand image and product recognition for pre-plan funeral arrangement contracts– with Li-Vi Life Service LTD a case study

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The service quality, brand image and product recognition for pre-plan funeral arrangement contracts– with Li-Vi Life Service LTD a case study
[NT 47261] Author:	謝淑華,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2019[民108]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	服務品質
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	產品認知
[NT 47266] Subject:	生前契約
[NT 47266] Subject:	禮御生命美學
[NT 47266] Subject:	service quality
[NT 47266] Subject:	brand image
[NT 47266] Subject:	product perception
[NT 47266] Subject:	pre-arrangement contract
[NT 47266] Subject:	Li-Vi Service LTD
[NT 51458] Online resource:	https://hdl.handle.net/11296/gnksjn
[NT 47265] Notes:	畢業學年度：107

服務品質、品牌形象、產品認知於生前契約行銷之研究－以禮御生命美學為例 = The service quality, brand image and product recognition for pre-plan funeral arrangement contracts– with Li-Vi Life Service LTD a case study
謝, 淑華

服務品質、品牌形象、產品認知於生前契約行銷之研究－以禮御生命美學為例 = The service quality, brand image and product recognition for pre-plan funeral arrangement contracts– with Li-Vi Life Service LTD a case study / 謝淑華撰 - 新北市 : 撰者, 2019[民108]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：107.
含參考書目.
服務品質品牌形象產品認知生前契約禮御生命美學service qualitybrand imageproduct perceptionpre-arrangement contractLi-Vi Service LTD

服務品質、品牌形象、產品認知於生前契約行銷之研究－以禮御生命美學為例 = The service quality, brand image and product recognition for pre-plan funeral arrangement contracts– with Li-Vi Life Service LTD a case study
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210 $a 新北市 $d 2019[民108] $c 撰者
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300 $a 畢業學年度：107
314 $a 指導教授：蔡志明
320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學行銷與流通管理系 107 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2019
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610 # 0 $a brand image
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610 # 0 $a pre-arrangement contract
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