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行銷通路及品牌評價對購買意願之探討-以購買團體旅遊產品為例 = An E...

HUANG, , NAN-CHEN

行銷通路及品牌評價對購買意願之探討-以購買團體旅遊產品為例 = An Empirical Study on the Effect of Marketing Channel and Brand Evaluation on Purchase Intention – An Example of Group Tour Product Purchase

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	An Empirical Study on the Effect of Marketing Channel and Brand Evaluation on Purchase Intention – An Example of Group Tour Product Purchase
[NT 47261] Author:	黃迺珍,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2020[民109]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	行銷通路
[NT 47266] Subject:	品牌評價
[NT 47266] Subject:	購買意願
[NT 47266] Subject:	中介效果
[NT 47266] Subject:	拔靴法
[NT 47266] Subject:	Marketing Channel
[NT 47266] Subject:	Brand Evaluation
[NT 47266] Subject:	Purchase Intention
[NT 47266] Subject:	Mediating Effect
[NT 47266] Subject:	Bootstrap Method
[NT 51458] Online resource:	https://hdl.handle.net/11296/uftsuj
[NT 47265] Notes:	畢業學年度：108

行銷通路及品牌評價對購買意願之探討-以購買團體旅遊產品為例 = An Empirical Study on the Effect of Marketing Channel and Brand Evaluation on Purchase Intention – An Example of Group Tour Product Purchase
黃, 迺珍

行銷通路及品牌評價對購買意願之探討-以購買團體旅遊產品為例 = An Empirical Study on the Effect of Marketing Channel and Brand Evaluation on Purchase Intention – An Example of Group Tour Product Purchase / 黃迺珍撰 - 新北市 : 撰者, 2020[民109]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：108.
含參考書目.
行銷通路品牌評價購買意願中介效果拔靴法Marketing ChannelBrand EvaluationPurchase IntentionMediating EffectBootstrap Method

行銷通路及品牌評價對購買意願之探討-以購買團體旅遊產品為例 = An Empirical Study on the Effect of Marketing Channel and Brand Evaluation on Purchase Intention – An Example of Group Tour Product Purchase
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 108 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2019
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