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品牌形象、知覺價值及信任對行動支付使用意願之影響－結構方程模型檢驗 = ...

HO, , JIA-XIAN

品牌形象、知覺價值及信任對行動支付使用意願之影響－結構方程模型檢驗 = The Influences of Brand Image, Perceived Value and Trust on Consumers’ Usage Intention of Mobile Payment-Structural Equation Modeling Test

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The Influences of Brand Image, Perceived Value and Trust on Consumers’ Usage Intention of Mobile Payment-Structural Equation Modeling Test
[NT 47261] Author:	何家嫻,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2020[民109]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	行動支付
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	使用意願
[NT 47266] Subject:	拔靴法
[NT 47266] Subject:	中介效果
[NT 47266] Subject:	Mobile Payment
[NT 47266] Subject:	Brand Image
[NT 47266] Subject:	Usage Intention
[NT 47266] Subject:	Bootstrap
[NT 47266] Subject:	Mediating Effect
[NT 51458] Online resource:	https://hdl.handle.net/11296/eb6rxk
[NT 47265] Notes:	畢業學年度：108

品牌形象、知覺價值及信任對行動支付使用意願之影響－結構方程模型檢驗 = The Influences of Brand Image, Perceived Value and Trust on Consumers’ Usage Intention of Mobile Payment-Structural Equation Modeling Test
何, 家嫻

品牌形象、知覺價值及信任對行動支付使用意願之影響－結構方程模型檢驗 = The Influences of Brand Image, Perceived Value and Trust on Consumers’ Usage Intention of Mobile Payment-Structural Equation Modeling Test / 何家嫻撰 - 新北市 : 撰者, 2020[民109]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：108.
含參考書目.
行動支付品牌形象使用意願拔靴法中介效果Mobile PaymentBrand ImageUsage IntentionBootstrapMediating Effect

品牌形象、知覺價值及信任對行動支付使用意願之影響－結構方程模型檢驗 = The Influences of Brand Image, Perceived Value and Trust on Consumers’ Usage Intention of Mobile Payment-Structural Equation Modeling Test
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