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知覺價值、品牌權益與信任對消費者購買意願之影響- 以鹼性離子水為例 =...

WANG,, MING-KUANG

知覺價值、品牌權益與信任對消費者購買意願之影響- 以鹼性離子水為例 = The Effect of Perceived Value, Brand Equity andTrust on Alkaline Water Purchase Intentions

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The Effect of Perceived Value, Brand Equity andTrust on Alkaline Water Purchase Intentions
[NT 47261] Author:	王明光,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2020[民109]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	鹼性離子水
[NT 47266] Subject:	知覺價值
[NT 47266] Subject:	品牌權益
[NT 47266] Subject:	信任
[NT 47266] Subject:	購買意願
[NT 47266] Subject:	Alkaline Water
[NT 47266] Subject:	Perceived value
[NT 47266] Subject:	Brand equity
[NT 47266] Subject:	Trust
[NT 47266] Subject:	Purchase Intentions
[NT 51458] Online resource:	https://hdl.handle.net/11296/pev6j8
[NT 47265] Notes:	畢業學年度：108

知覺價值、品牌權益與信任對消費者購買意願之影響- 以鹼性離子水為例 = The Effect of Perceived Value, Brand Equity andTrust on Alkaline Water Purchase Intentions
王, 明光

知覺價值、品牌權益與信任對消費者購買意願之影響- 以鹼性離子水為例 = The Effect of Perceived Value, Brand Equity andTrust on Alkaline Water Purchase Intentions / 王明光撰 - 新北市 : 撰者, 2020[民109]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：108.
含參考書目.
鹼性離子水知覺價值品牌權益信任購買意願Alkaline WaterPerceived valueBrand equityTrustPurchase Intentions

知覺價值、品牌權益與信任對消費者購買意願之影響- 以鹼性離子水為例 = The Effect of Perceived Value, Brand Equity andTrust on Alkaline Water Purchase Intentions
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210 $a 新北市 $d 2020[民109] $c 撰者
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 108 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2019
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