醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5638] Help

回圖書館

[NT 5480] Login

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為...

PHUNG , KIET NHI

以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為例 = A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example
[NT 47261] Author:	馮潔儀,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2020[民109]
[NT 47264] Description:	viii,75面圖表 : 30公分;
[NT 47266] Subject:	即時通訊軟體
[NT 47266] Subject:	LINE
[NT 47266] Subject:	消費價值
[NT 47266] Subject:	媒體豐富度
[NT 47266] Subject:	使用意願
[NT 47266] Subject:	Instant Messaging Software
[NT 47266] Subject:	LINE
[NT 47266] Subject:	The Media Richness
[NT 47266] Subject:	The Consumption Value
[NT 47266] Subject:	The Usage Intention
[NT 51458] Online resource:	https://hdl.handle.net/11296/whtq9b
[NT 47265] Notes:	畢業學年度：108

以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為例 = A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example
馮, 潔儀

以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為例 = A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example / 馮潔儀撰 - 新北市 : 撰者, 2020[民109]. - viii,75面 ; 圖表 ; 30公分.
畢業學年度：108.
含參考書目.
即時通訊軟體LINE消費價值媒體豐富度使用意願Instant Messaging SoftwareLINEThe Media RichnessThe Consumption ValueThe Usage Intention

以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為例 = A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example
LDR:01626nam1 220036100 450 001 253390
005 20191224112155.0
010 0 $b Paperback
100 $a 20200918d m y0chib ea
101 0 $a chi $c chi
102 $a tw
105 $a
200 1 $a 以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為例 $d A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example $f 馮潔儀撰 $z eng
210 $a 新北市 $d 2020[民109] $c 撰者
215 0 $a viii,75面 $c 圖表 $d 30公分
300 $a 畢業學年度：108
314 $a 指導教授：蔡志明
320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學行銷與流通管理系 108 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2019
510 1 $a A Study on Usage Intention of LINE Instant Messaging Software from Marketing Strategy Perspective - Taking Vietnamese Students in Taiwan as an Example $z eng
517 1 $a 以行銷策略觀點探討即時通訊軟體LINE之使用意願－以在台就讀之越南學生為例 $z chi
610 # 0 $a 即時通訊軟體
610 # 0 $a LINE
610 # 0 $a 消費價值
610 # 0 $a 媒體豐富度
610 # 0 $a 使用意願
610 # 1 $a Instant Messaging Software
610 # 0 $a LINE
610 # 0 $a The Media Richness
610 # 0 $a The Consumption Value
610 # 0 $a The Usage Intention
681 $a 008.02
700 0 $a 馮 $b 潔儀 $4 撰 $3 286477
770 1 $a PHUNG $b KIET NHI $3 286478
801 0 $a cw $g CCR
856 # # $u https://hdl.handle.net/11296/whtq9b