醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Alchemy : the dark art and curious science of creating magic in brands, business, and life

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the dark art and curious science of creating magic in brands, business, and life
[NT 47261] Author:	SutherlandRory, 1965-
[NT 47351] Place of Publication:	New York, NY
[NT 47263] Published:	William Morrow, an imprint of HarperCollins Publishers;
[NT 47352] Year of Publication:	c2019.
[NT 50960] Edition:	1st U.S. ed.
[NT 47264] Description:	xiv, 362 p.ill. : 24 cm.;
[NT 47266] Subject:	Advertising - Psychological aspects. -
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Branding (Marketing) - Psychological aspects. -
[NT 47266] Subject:	Marketing - Psychological aspects. -
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Success in business. -
[NT 47265] Notes:	"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
[NT 50961] ISBN:	006238841X

Alchemy : the dark art and curious science of creating magic in brands, business, and life
Sutherland, Rory

Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sutherland. - 1st U.S. ed.. - New York, NY : William Morrow, an imprint of HarperCollins Publishers, c2019.. - xiv, 362 p. ; ill. ; 24 cm..
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso..
Includes bibliographical references (p. 359-360).
ISBN 006238841XISBN 9780062388414
AdvertisingBranding (Marketing)Branding (Marketing)MarketingMarketing.Success in business. -- Psychological aspects. -- Psychological aspects. -- Psychological aspects.

Alchemy : the dark art and curious science of creating magic in brands, business, and life
LDR:01025nam0 2200253 4500 001 253508
005 20201020110138.0
010 1 $a 006238841X $b hbk.
010 1 $a 9780062388414 $b hbk. $d NT951
100 $a 20200922d2019 m y0engy01 b
101 0 $a eng
102 $a us
105 $a a a 000yy
200 1 $a Alchemy $e the dark art and curious science of creating magic in brands, business, and life $f Rory Sutherland.
205 $a 1st U.S. ed.
205 $a 1st William Morrow hbk.
210 $a New York, NY $c William Morrow, an imprint of HarperCollins Publishers $d c2019.
215 1 $a xiv, 362 p. $c ill. $d 24 cm.
300 $a "Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
320 $a Includes bibliographical references (p. 359-360)
517 1 $a Alchemy $e the surprising power of ideas that don't make sense $z eng
517 1 $a Dark art and curious science of creating magic in brands business, and life $z eng
606 $a Advertising $x Psychological aspects. $2 lc $3 286871
606 $2 lc $a Branding (Marketing) $3 205779
606 $a Branding (Marketing) $x Psychological aspects. $2 lc $3 286872
606 $a Marketing $x Psychological aspects. $2 lc $3 286873
606 $2 lc $a Marketing. $3 202505
606 $2 lc $a Success in business. $3 206647
676 $a 659.101/9 $v 23
680 $a HF5415.1255 $b .S883 2019
700 1 $a Sutherland $b Rory $f 1965- $3 286870
801 0 $a tw $b 醒吾 $c 20200918 $g AACRII