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澳洲紅酒進口商行銷策略研究：以慕琳斯酒業及其台灣消費者為例 = A St...

HSU,, CHIA-LING

澳洲紅酒進口商行銷策略研究：以慕琳斯酒業及其台灣消費者為例 = A Study on the Marketing Strategy of Australian Wine Importers: the Case study on Australia Morish Wines and her Consumers in Taiwan

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	A Study on the Marketing Strategy of Australian Wine Importers: the Case study on Australia Morish Wines and her Consumers in Taiwan
[NT 47261] Author:	許家玲,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2021[民110]
[NT 47264] Description:	VII,57面圖表 : 30公分;
[NT 47266] Subject:	澳洲紅酒
[NT 47266] Subject:	資源理論基礎
[NT 47266] Subject:	VRIO模型
[NT 47266] Subject:	行銷策略
[NT 47266] Subject:	Austrian wine
[NT 47266] Subject:	Resource Based View
[NT 47266] Subject:	VRIO model
[NT 47266] Subject:	Marketing strategy
[NT 51458] Online resource:	https://hdl.handle.net/11296/yz22d2
[NT 47265] Notes:	畢業學年度：109

澳洲紅酒進口商行銷策略研究：以慕琳斯酒業及其台灣消費者為例 = A Study on the Marketing Strategy of Australian Wine Importers: the Case study on Australia Morish Wines and her Consumers in Taiwan
許, 家玲

澳洲紅酒進口商行銷策略研究：以慕琳斯酒業及其台灣消費者為例 = A Study on the Marketing Strategy of Australian Wine Importers: the Case study on Australia Morish Wines and her Consumers in Taiwan / 許家玲撰 - 新北市 : 撰者, 2021[民110]. - VII,57面 ; 圖表 ; 30公分.
畢業學年度：109.
含參考書目.
澳洲紅酒資源理論基礎VRIO模型行銷策略Austrian wineResource Based ViewVRIO modelMarketing strategy

澳洲紅酒進口商行銷策略研究：以慕琳斯酒業及其台灣消費者為例 = A Study on the Marketing Strategy of Australian Wine Importers: the Case study on Australia Morish Wines and her Consumers in Taiwan
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