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探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = E...

TEO, JIA-FEI

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia
[NT 47261] Author:	張嘉慧,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2023[民112]
[NT 47264] Description:	VII,30面圖表 : 30公分;
[NT 47266] Subject:	網紅
[NT 47266] Subject:	網紅可信度
[NT 47266] Subject:	網紅形象
[NT 47266] Subject:	網紅知名度
[NT 47266] Subject:	Internet Influencer
[NT 47266] Subject:	Influencer Credibility
[NT 47266] Subject:	Influencer Image
[NT 47266] Subject:	Influencer Popularity
[NT 51458] Online resource:	https://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi?o=dnclcdr&s=id=%22111HWC00794010%22.&searchmode=basic
[NT 47265] Notes:	畢業學年度：111

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia
張, 嘉慧

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia / 張嘉慧撰 - 新北市 : 撰者, 2023[民112]. - VII,30面 ; 圖表 ; 30公分.
畢業學年度：111.
含參考書目.
網紅網紅可信度網紅形象網紅知名度Internet InfluencerInfluencer CredibilityInfluencer ImageInfluencer Popularity

探討網紅可信度、形象、專業度與購買意願的關係—馬來西亞中學生為例 = Exploring the relationship between the online celebrities credibility, image, professionalism and purchase intention — Case study of middle school students in Kuala Lumpur, Malaysia
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