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生鮮超市商品進駐便利商店業之消費者滿意度與購買意向之研究-以桃竹區萊爾富...

LIU, CHIA-CHUAN

生鮮超市商品進駐便利商店業之消費者滿意度與購買意向之研究-以桃竹區萊爾富便利商店為例 = The Study on Consumer Satisfaction and Purchase Intention towards Fresh Supermarket Products in the Convenience Store Industry-A Case Study of Hi-Life Convenience Stores in Taoyuan-Hsinchu Area

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The Study on Consumer Satisfaction and Purchase Intention towards Fresh Supermarket Products in the Convenience Store Industry-A Case Study of Hi-Life Convenience Stores in Taoyuan-Hsinchu Area
[NT 47261] Author:	劉嘉銓,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2023[民112]
[NT 47264] Description:	VIII,75圖表 : 30公分;
[NT 47266] Subject:	生鮮超市
[NT 47266] Subject:	連鎖便利商店
[NT 47266] Subject:	品牌形象
[NT 47266] Subject:	顧客滿意度
[NT 47266] Subject:	購買意向
[NT 47266] Subject:	Fresh supermarket
[NT 47266] Subject:	Chain convenience store
[NT 47266] Subject:	Brand image
[NT 47266] Subject:	Customer satisfaction
[NT 47266] Subject:	Purchase intention
[NT 51458] Online resource:	https://hdl.handle.net/11296/u5n59w
[NT 47265] Notes:	畢業學年度：111

生鮮超市商品進駐便利商店業之消費者滿意度與購買意向之研究-以桃竹區萊爾富便利商店為例 = The Study on Consumer Satisfaction and Purchase Intention towards Fresh Supermarket Products in the Convenience Store Industry-A Case Study of Hi-Life Convenience Stores in Taoyuan-Hsinchu Area
劉, 嘉銓

生鮮超市商品進駐便利商店業之消費者滿意度與購買意向之研究-以桃竹區萊爾富便利商店為例 = The Study on Consumer Satisfaction and Purchase Intention towards Fresh Supermarket Products in the Convenience Store Industry-A Case Study of Hi-Life Convenience Stores in Taoyuan-Hsinchu Area / 劉嘉銓撰 - 新北市 : 撰者, 2023[民112]. - VIII,75 ; 圖表 ; 30公分.
畢業學年度：111.
含參考書目.
生鮮超市連鎖便利商店品牌形象顧客滿意度購買意向Fresh supermarketChain convenience storeBrand imageCustomer satisfactionPurchase intention

生鮮超市商品進駐便利商店業之消費者滿意度與購買意向之研究-以桃竹區萊爾富便利商店為例 = The Study on Consumer Satisfaction and Purchase Intention towards Fresh Supermarket Products in the Convenience Store Industry-A Case Study of Hi-Life Convenience Stores in Taoyuan-Hsinchu Area
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 111 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2023
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