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行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 =...

LEE, CHIENF-ANG

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores

Record Type:	Language materials, printed : monographic
Paralel Title:	A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores
Author:	李建芳,
Place of Publication:	新北市
Published:	撰者;
Year of Publication:	2024[民113]
Description:	VII,53圖表 : 30公分;
Subject:	行動支付
Subject:	行銷策略
Subject:	推廣意願
Subject:	推廣成效
Subject:	Mobile Payment
Subject:	Marketing Strategy
Subject:	Willingness to Promote
Subject:	Promotion Effectiveness
Online resource:	https://hdl.handle.net/11296/89mj6n
Notes:	畢業學年度：112

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores
李, 建芳

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores / 李建芳撰 - 新北市 : 撰者, 2024[民113]. - VII,53 ; 圖表 ; 30公分.
畢業學年度：112.
含參考書目.
行動支付行銷策略推廣意願推廣成效Mobile PaymentMarketing StrategyWillingness to PromotePromotion Effectiveness

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores
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200 1 $a 行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 $d A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores $f 李建芳撰 $z eng
210 $a 新北市 $d 2024[民113] $c 撰者
215 0 $a VII,53 $c 圖表 $d 30公分
300 $a 畢業學年度：112
314 $a 指導教授：童靜文
320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學行銷與流通管理系 112 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2024
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610 # 0 $a Marketing Strategy
610 # 0 $a Willingness to Promote
610 # 0 $a Promotion Effectiveness
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