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行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 =...

LEE, CHIENF-ANG

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores
作者:	李建芳,
出版地:	新北市
出版者:	撰者;
出版年:	2024[民113]
面頁冊數:	VII,53圖表 : 30公分;
標題:	行動支付
標題:	行銷策略
標題:	推廣意願
標題:	推廣成效
標題:	Mobile Payment
標題:	Marketing Strategy
標題:	Willingness to Promote
標題:	Promotion Effectiveness
電子資源:	https://hdl.handle.net/11296/89mj6n
附註:	畢業學年度：112

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores
李, 建芳

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores / 李建芳撰 - 新北市 : 撰者, 2024[民113]. - VII,53 ; 圖表 ; 30公分.
畢業學年度：112.
含參考書目.
行動支付行銷策略推廣意願推廣成效Mobile PaymentMarketing StrategyWillingness to PromotePromotion Effectiveness

行動支付行銷策略、推廣意願與推廣成效關聯之研究-以萊爾富便利商店為例 = A Study on the Correlation Between Mobile Payment Marketing Strategies, Willingness to Promote, and Promotional Effectiveness: The Case of Hi-Life Convenience Stores
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