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數位內容行銷與社群媒體行銷對購買意圖的影響：顧客投入的中介效應 = Im...

YU, PEI-ZHEN

數位內容行銷與社群媒體行銷對購買意圖的影響：顧客投入的中介效應 = Impacts of digital content marketing and social media marketing on purchase intention: Mediating effect of customer engagement

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Impacts of digital content marketing and social media marketing on purchase intention: Mediating effect of customer engagement
[NT 47261] Author:	余珮甄,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2024[民113]
[NT 47264] Description:	VII,44圖表 : 30公分;
[NT 47266] Subject:	數位內容行銷
[NT 47266] Subject:	社群媒體行銷
[NT 47266] Subject:	顧客投入
[NT 47266] Subject:	購買意圖
[NT 47266] Subject:	Content Marketing
[NT 47266] Subject:	Social Media Marketing
[NT 47266] Subject:	Customer Engagement
[NT 47266] Subject:	Purchase Intentions
[NT 51458] Online resource:	https://hdl.handle.net/11296/yv3d3q
[NT 47265] Notes:	畢業學年度：112

數位內容行銷與社群媒體行銷對購買意圖的影響：顧客投入的中介效應 = Impacts of digital content marketing and social media marketing on purchase intention: Mediating effect of customer engagement
余, 珮甄

數位內容行銷與社群媒體行銷對購買意圖的影響：顧客投入的中介效應 = Impacts of digital content marketing and social media marketing on purchase intention: Mediating effect of customer engagement / 余珮甄撰 - 新北市 : 撰者, 2024[民113]. - VII,44 ; 圖表 ; 30公分.
畢業學年度：112.
含參考書目.
數位內容行銷社群媒體行銷顧客投入購買意圖Content MarketingSocial Media MarketingCustomer EngagementPurchase Intentions

數位內容行銷與社群媒體行銷對購買意圖的影響：顧客投入的中介效應 = Impacts of digital content marketing and social media marketing on purchase intention: Mediating effect of customer engagement
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