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從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖...

HSIEH, CHENH-CHUN

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores

Record Type:	Language materials, printed : monographic
Paralel Title:	The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores
Author:	謝政君,
Place of Publication:	新北市
Published:	撰者;
Year of Publication:	2024[民113]
Description:	VI,58圖表 : 30公分;
Subject:	地推群組
Subject:	數位行銷策略
Subject:	關係品質
Subject:	顧客忠誠度
Subject:	Offline groups
Subject:	Digital marketing strategies
Subject:	Relationship quality
Subject:	Customer loyalty
Online resource:	https://hdl.handle.net/11296/kcge59
Notes:	畢業學年度：112

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores
謝, 政君

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores / 謝政君撰 - 新北市 : 撰者, 2024[民113]. - VI,58 ; 圖表 ; 30公分.
畢業學年度：112.
含參考書目.
地推群組數位行銷策略關係品質顧客忠誠度Offline groupsDigital marketing strategiesRelationship qualityCustomer loyalty

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 112 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2024
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610 # 0 $a Relationship quality
610 # 0 $a Customer loyalty
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