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從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖...

HSIEH, CHENH-CHUN

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores
[NT 47261] Author:	謝政君,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2024[民113]
[NT 47264] Description:	VI,58圖表 : 30公分;
[NT 47266] Subject:	地推群組
[NT 47266] Subject:	數位行銷策略
[NT 47266] Subject:	關係品質
[NT 47266] Subject:	顧客忠誠度
[NT 47266] Subject:	Offline groups
[NT 47266] Subject:	Digital marketing strategies
[NT 47266] Subject:	Relationship quality
[NT 47266] Subject:	Customer loyalty
[NT 51458] Online resource:	https://hdl.handle.net/11296/kcge59
[NT 47265] Notes:	畢業學年度：112

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores
謝, 政君

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores / 謝政君撰 - 新北市 : 撰者, 2024[民113]. - VI,58 ; 圖表 ; 30公分.
畢業學年度：112.
含參考書目.
地推群組數位行銷策略關係品質顧客忠誠度Offline groupsDigital marketing strategiesRelationship qualityCustomer loyalty

從SOR理論模式探討數位行銷策略、關係品質與顧客忠誠度關聯之研究：以連鎖超商地推群組為例 = The Relationship Between Digital marketing strategies, Relationship quality, and Customer Loyalty: An Application of S-O-R in the Offline Groups of Chain Convenience Stores
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