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便利商店鮮食品購買意圖的內在動機與外在動機：經常和偶爾購買者的驅動力 ...

CHIEN, CHIH-HENG

便利商店鮮食品購買意圖的內在動機與外在動機：經常和偶爾購買者的驅動力 = The effects of extrinsic and intrinsic motivators on ready-to-eat food purchase intention: what drives regular and occasional shoppers

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	The effects of extrinsic and intrinsic motivators on ready-to-eat food purchase intention: what drives regular and occasional shoppers
[NT 47261] Author:	簡志恆,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2025[民114]
[NT 47264] Description:	vii,60面圖表 : 30公分;
[NT 47266] Subject:	便利商店
[NT 47266] Subject:	鮮食品
[NT 47266] Subject:	消費頻率
[NT 47266] Subject:	外在動機
[NT 47266] Subject:	內在動機
[NT 47266] Subject:	態度
[NT 47266] Subject:	購買意圖
[NT 47266] Subject:	Convenience store
[NT 47266] Subject:	Fresh food
[NT 47266] Subject:	Purchase frequency
[NT 47266] Subject:	Extrinsic motivation
[NT 47266] Subject:	Intrinsic motivation
[NT 47266] Subject:	Purchase attitude
[NT 47266] Subject:	Purchase intention
[NT 51458] Online resource:	https://hdl.handle.net/11296/g2af5r
[NT 47265] Notes:	畢業學年度：113

便利商店鮮食品購買意圖的內在動機與外在動機：經常和偶爾購買者的驅動力 = The effects of extrinsic and intrinsic motivators on ready-to-eat food purchase intention: what drives regular and occasional shoppers
簡, 志恆

便利商店鮮食品購買意圖的內在動機與外在動機：經常和偶爾購買者的驅動力 = The effects of extrinsic and intrinsic motivators on ready-to-eat food purchase intention: what drives regular and occasional shoppers / 簡志恆撰 - 新北市 : 撰者, 2025[民114]. - vii,60面 ; 圖表 ; 30公分.
畢業學年度：113.
含參考書目.
便利商店鮮食品消費頻率外在動機內在動機態度購買意圖Convenience storeFresh foodPurchase frequencyExtrinsic motivationIntrinsic motivationPurchase attitudePurchase intention

便利商店鮮食品購買意圖的內在動機與外在動機：經常和偶爾購買者的驅動力 = The effects of extrinsic and intrinsic motivators on ready-to-eat food purchase intention: what drives regular and occasional shoppers
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 113 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2025
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