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探討便利商店行動支付使用的決定因素- 透過促銷活動與社群媒體活動擴展UT...

WU, CHIH-FAN

探討便利商店行動支付使用的決定因素- 透過促銷活動與社群媒體活動擴展UTAUT模型 = Determinants of mobile payment usage at convenient store: Extending the UTAUT model with promotional activities and social media activities

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Determinants of mobile payment usage at convenient store: Extending the UTAUT model with promotional activities and social media activities
[NT 47261] Author:	吳智帆,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2025[民114]
[NT 47264] Description:	viii,56面圖表 : 30公分;
[NT 47266] Subject:	行動支付
[NT 47266] Subject:	促銷活動
[NT 47266] Subject:	整合科技接受模型(UTAUT)
[NT 47266] Subject:	社群媒體行銷
[NT 47266] Subject:	網路口碑
[NT 47266] Subject:	Mobile Payment
[NT 47266] Subject:	Promotional Activities
[NT 47266] Subject:	Unified Theory of Acceptance and Use of Technology (UTAUT)
[NT 47266] Subject:	Social Media Marketing
[NT 47266] Subject:	Online Word-of-Mouth
[NT 51458] Online resource:	https://hdl.handle.net/11296/s62x5w
[NT 47265] Notes:	畢業學年度：113

探討便利商店行動支付使用的決定因素- 透過促銷活動與社群媒體活動擴展UTAUT模型 = Determinants of mobile payment usage at convenient store: Extending the UTAUT model with promotional activities and social media activities
吳, 智帆

探討便利商店行動支付使用的決定因素- 透過促銷活動與社群媒體活動擴展UTAUT模型 = Determinants of mobile payment usage at convenient store: Extending the UTAUT model with promotional activities and social media activities / 吳智帆撰 - 新北市 : 撰者, 2025[民114]. - viii,56面 ; 圖表 ; 30公分.
畢業學年度：113.
含參考書目.
行動支付促銷活動整合科技接受模型(UTAUT)社群媒體行銷網路口碑Mobile PaymentPromotional ActivitiesUnified Theory of Acceptance and Use of Technology (UTAUT)Social Media MarketingOnline Word-of-Mouth

探討便利商店行動支付使用的決定因素- 透過促銷活動與社群媒體活動擴展UTAUT模型 = Determinants of mobile payment usage at convenient store: Extending the UTAUT model with promotional activities and social media activities
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328 $a 碩士論文--醒吾科技大學行銷與流通管理系 113 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2025
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