醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5638] Help

回圖書館

[NT 5480] Login

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 ...

YANG, YI-HSUAN

以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 = Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47350] Paralel Title:	Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising
[NT 47261] Author:	楊怡萱,
[NT 47351] Place of Publication:	新北市
[NT 47263] Published:	撰者;
[NT 47352] Year of Publication:	2025[民114]
[NT 47264] Description:	vii,43面圖表 : 30公分;
[NT 47266] Subject:	創新擴散理論
[NT 47266] Subject:	科技接受模式
[NT 47266] Subject:	購買意願
[NT 47266] Subject:	數位行銷廣告
[NT 47266] Subject:	Diffusion of Innovation Theory
[NT 47266] Subject:	Technology Acceptance Model
[NT 47266] Subject:	Purchase Intention
[NT 47266] Subject:	Digital Marketing Advertising
[NT 51458] Online resource:	https://hdl.handle.net/11296/vnyyy8
[NT 47265] Notes:	畢業學年度：113

以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 = Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising
楊, 怡萱

以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 = Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising / 楊怡萱撰 - 新北市 : 撰者, 2025[民114]. - vii,43面 ; 圖表 ; 30公分.
畢業學年度：113.
含參考書目.
創新擴散理論科技接受模式購買意願數位行銷廣告Diffusion of Innovation TheoryTechnology Acceptance ModelPurchase IntentionDigital Marketing Advertising

以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 = Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising
LDR:01632nam1 220033700 450 001 258837
005 20250826094027.0
010 0 $b Paperback
100 $a 20250826d m y0chib ea
101 0 $a chi $c chi
102 $a CW
105 $a
200 1 $a 以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 $d Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising $f 楊怡萱撰 $z eng
210 $a 新北市 $d 2025[民114] $c 撰者
215 0 $a vii,43面 $c 圖表 $d 30公分
300 $a 畢業學年度：113
314 $a 指導教授：吳怡芳
320 $a 含參考書目 $u Includes bibliographical references
328 $a 碩士論文--醒吾科技大學行銷與流通管理系 113 $u Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management, 2025
510 1 $a Exploring Consumer Purchase Intention through the Diffusion of Innovation Theory and Technology Acceptance Model―A Case Study of Digital Marketing Advertising $z eng
517 1 $a 以創新擴散理論與科技接受模式探討消費者的購買意願―以數位行銷廣告為例 $z chi
610 0 0 $a 創新擴散理論
610 0 0 $a 科技接受模式
610 0 0 $a 購買意願
610 # 0 $a 數位行銷廣告
610 # 1 $a Diffusion of Innovation Theory
610 # 1 $a Technology Acceptance Model
610 # 1 $a Purchase Intention
610 # 1 $a Digital Marketing Advertising
681 $a 008.02
700 0 $a 楊 $b 怡萱 $4 撰 $3 297477
770 1 $a YANG $b YI-HSUAN $3 297478
801 0 $a cw $g CCR
856 # # $u https://hdl.handle.net/11296/vnyyy8