參與動機與涉入程度對於知覺價值、顧客忠誠度的影響-以職籃P.LEAGUE...
JHUO, YAN-JIE

 

  • 參與動機與涉入程度對於知覺價值、顧客忠誠度的影響-以職籃P.LEAGUE+為例 = The Impact of Anticipated Motivation and Involvement on Perceived Value and Customer Loyalty A case study of the P. LEAGUE+ basketball league.
  • [NT 42944] Record Type: [NT 1579] Language materials, printed : [NT 40817] monographic
    [NT 47350] Paralel Title: The Impact of Anticipated Motivation and Involvement on Perceived Value and Customer Loyalty A case study of the P. LEAGUE+ basketball league.
    [NT 47261] Author: 卓彥頡,
    [NT 47351] Place of Publication: 新北市
    [NT 47263] Published: 撰者;
    [NT 47352] Year of Publication: 2025[民114]
    [NT 47264] Description: vii,46面圖表 : 30公分;
    [NT 47266] Subject: 職業籃球
    [NT 47266] Subject: 參與動機
    [NT 47266] Subject: 涉入程度
    [NT 47266] Subject: 知覺價值
    [NT 47266] Subject: 顧客忠誠度
    [NT 47266] Subject: 運動行銷
    [NT 47266] Subject: Professional Basketball
    [NT 47266] Subject: Participation Motivation
    [NT 47266] Subject: Involvement
    [NT 47266] Subject: Perceived Value
    [NT 47266] Subject: Customer Loyalty
    [NT 47266] Subject: Sports Marketing
    [NT 51458] Online resource: https://hdl.handle.net/11296/u5zmz8
    [NT 47265] Notes: 畢業學年度:113
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