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社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netf...

CHEN,YI-CHEN

社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netflix為例 = The Impact of Social Media Marketing and Media Literacy on User Loyalty: The Mediating Role of Perceived Value—A Case Study of Netflix

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 8250] Monograph/item
[NT 47271] Title/Author:	社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netflix為例/ 陳羿臻[撰]
[NT 52189] Reminder of title:	The Impact of Social Media Marketing and Media Literacy on User Loyalty: The Mediating Role of Perceived Value—A Case Study of Netflix
[NT 47261] Author:	陳羿臻
[NT 51406] other author:	CHEN,YI-CHEN
[NT 47263] Published:	新北市撰者 : 2026[民115],
[NT 47264] Description:	vii,58面 :圖,表 ; : 30公分;
[NT 47265] Notes:	指導教授: 李國豪
[NT 47457] Online resource:	https://hdl.handle.net/11296/8acuqy

社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netflix為例 = The Impact of Social Media Marketing and Media Literacy on User Loyalty: The Mediating Role of Perceived Value—A Case Study of Netflix
陳羿臻

社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netflix為例The Impact of Social Media Marketing and Media Literacy on User Loyalty: The Mediating Role of Perceived Value—A Case Study of Netflix陳羿臻[撰] - 新北市撰者2026[民115] - vii,58面 :圖,表 ;30公分

指導教授: 李國豪

含參考書目Subjects--Index Terms:

社群媒體行銷

社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netflix為例 = The Impact of Social Media Marketing and Media Literacy on User Loyalty: The Mediating Role of Perceived Value—A Case Study of Netflix
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100 1 $a 陳羿臻 $e 文字作者 $3 300139
245 1 0 $a 社群媒體行銷與媒體識讀性對使用者忠誠度之影響-知覺價值為中介-以Netflix為例 $b The Impact of Social Media Marketing and Media Literacy on User Loyalty: The Mediating Role of Perceived Value—A Case Study of Netflix $c 陳羿臻[撰]
260 # $a 新北市 $b 撰者 $c 2026[民115]
300 $a vii,58面 : $b 圖,表 ; $c 30公分
500 $a 指導教授: 李國豪 $a 指導教授: 林宗毅
500 $a 畢業學年度: 114
502 $b 碩士論文 $c 醒吾科技大學行銷與流通管理系 Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management $d 2026
504 $a 含參考書目
653 # 0 $a 社群媒體行銷 $a 媒體識讀性 $a 知覺價值 $a 品牌忠誠度
653 # 1 $a Social Media Marketing $a Media Literacy $a Perceived Value $a User Loyalty
700 0 # $a CHEN,YI-CHEN $3 300140
856 # # $u https://hdl.handle.net/11296/8acuqy