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品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例...

WU, HSUAN-CHEN

品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例 = The Impact of Brand Identification and Internal Marketing Support on Loyalty Advocacy for Mobile Payment: A Case Study of Hi-Life Convenience Store

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 8250] Monograph/item
[NT 47271] Title/Author:	品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例/ 吳宣臻[撰]
[NT 52189] Reminder of title:	The Impact of Brand Identification and Internal Marketing Support on Loyalty Advocacy for Mobile Payment: A Case Study of Hi-Life Convenience Store
[NT 47261] Author:	吳宣臻
[NT 51406] other author:	WU, HSUAN-CHEN
[NT 47263] Published:	新北市撰者 : 2026[民115],
[NT 47264] Description:	viii,75面 :圖,表 ; : 30公分;
[NT 47265] Notes:	指導教授: 喬中珏
[NT 47457] Online resource:	https://hdl.handle.net/11296/8msgn6

品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例 = The Impact of Brand Identification and Internal Marketing Support on Loyalty Advocacy for Mobile Payment: A Case Study of Hi-Life Convenience Store
吳宣臻

品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例The Impact of Brand Identification and Internal Marketing Support on Loyalty Advocacy for Mobile Payment: A Case Study of Hi-Life Convenience Store吳宣臻[撰] - 新北市撰者2026[民115] - viii,75面 :圖,表 ;30公分

指導教授: 喬中珏

含參考書目Subjects--Index Terms:

品牌認同

品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例 = The Impact of Brand Identification and Internal Marketing Support on Loyalty Advocacy for Mobile Payment: A Case Study of Hi-Life Convenience Store
LDR:01153nam 2200205a 450 001 260120
008 260728s2020 ch a e bm 000 0 chi d
020 $q Paperback
040 $a cw $b chi $e ccr
041 0 # $a chi $b chi $b eng
084 $a 008.02 $b 8833 $2 ncsclt
100 1 $a 吳宣臻 $e 文字作者 $3 300149
245 1 0 $a 品牌認同與內部行銷支持對行動支付忠誠推動行為之影響－以萊爾富便利商店為例 $b The Impact of Brand Identification and Internal Marketing Support on Loyalty Advocacy for Mobile Payment: A Case Study of Hi-Life Convenience Store $c 吳宣臻[撰]
260 # $a 新北市 $b 撰者 $c 2026[民115]
300 $a viii,75面 : $b 圖,表 ; $c 30公分
500 $a 指導教授: 喬中珏
500 $a 畢業學年度: 114
502 $b 碩士論文 $c 醒吾科技大學行銷與流通管理系 Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management $d 2026
504 $a 含參考書目
653 # 1 $a 品牌認同 $a 內部行銷支持 $a 信任 $a 使用意願 $a 忠誠推動行為 $a 行動支付
653 # 1 $a Brand Identification $a Internal Marketing Support $a Trust $a Usage Intention $a Loyalty Advocacy Behavior $a Mobile Payment
700 0 # $a WU, HSUAN-CHEN $3 300150
856 # # $u https://hdl.handle.net/11296/8msgn6