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探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例 ...

BAN,THI VAN ANH

探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例 = The Impact of Shoppertainment on Impulse Buying Behavior Among Generation Z: A Case Study of TikTok Shop

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 8250] Monograph/item
[NT 47271] Title/Author:	探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例/ 盤氏雲英[撰]
[NT 52189] Reminder of title:	The Impact of Shoppertainment on Impulse Buying Behavior Among Generation Z: A Case Study of TikTok Shop
[NT 47261] Author:	盤氏雲英
[NT 51406] other author:	BAN,THI VAN ANH
[NT 47263] Published:	新北市撰者 : 2026[民115],
[NT 47264] Description:	viii,88面 :圖,表 ; : 30公分;
[NT 47265] Notes:	指導教授: 江淑惠
[NT 47457] Online resource:	https://hdl.handle.net/11296/7m3wpq

探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例 = The Impact of Shoppertainment on Impulse Buying Behavior Among Generation Z: A Case Study of TikTok Shop
盤氏雲英

探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例The Impact of Shoppertainment on Impulse Buying Behavior Among Generation Z: A Case Study of TikTok Shop盤氏雲英[撰] - 新北市撰者2026[民115] - viii,88面 :圖,表 ;30公分

指導教授: 江淑惠

含參考書目Subjects--Index Terms:

娛樂化電商

探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例 = The Impact of Shoppertainment on Impulse Buying Behavior Among Generation Z: A Case Study of TikTok Shop
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245 1 0 $a 探討娛樂化電商對 Z 世代衝動消費之影響—以TikTok Shop為例 $b The Impact of Shoppertainment on Impulse Buying Behavior Among Generation Z: A Case Study of TikTok Shop $c 盤氏雲英[撰]
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500 $a 畢業學年度: 114
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504 $a 含參考書目
653 # 1 $a 娛樂化電商 $a TikTok Shop $a Z世代衝動購買行為
653 # 1 $a Shoppertainment $a TikTok Shop $a Generation Z Impulse Buying Behavior
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