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探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北...

Chen Chin Shan

探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北市石碇區光明里媽祖行腳為例 = Investigating the influences of experiential marketing, hedonic and eudaimonic well-being on the behavioral intention of religious events: Evidence from the Mazu walking pilgrimage in Guangming Village , Shiding District, New Taipei City

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 8250] Monograph/item
[NT 47271] Title/Author:	探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北市石碇區光明里媽祖行腳為例/ 陳錦衫[撰]
[NT 52189] Reminder of title:	Investigating the influences of experiential marketing, hedonic and eudaimonic well-being on the behavioral intention of religious events: Evidence from the Mazu walking pilgrimage in Guangming Village , Shiding District, New Taipei City
[NT 47261] Author:	陳錦衫
[NT 51406] other author:	Chen Chin Shan
[NT 47263] Published:	新北市撰者 : 2026[民115],
[NT 47264] Description:	viii,106面 :圖,表 ; : 30公分;
[NT 47265] Notes:	指導教授: 曾薰瑤
[NT 47457] Online resource:	https://hdl.handle.net/11296/2bmwyx

探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北市石碇區光明里媽祖行腳為例 = Investigating the influences of experiential marketing, hedonic and eudaimonic well-being on the behavioral intention of religious events: Evidence from the Mazu walking pilgrimage in Guangming Village , Shiding District, New Taipei City
陳錦衫

探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北市石碇區光明里媽祖行腳為例Investigating the influences of experiential marketing, hedonic and eudaimonic well-being on the behavioral intention of religious events: Evidence from the Mazu walking pilgrimage in Guangming Village , Shiding District, New Taipei City陳錦衫[撰] - 新北市撰者2026[民115] - viii,106面 :圖,表 ;30公分

指導教授: 曾薰瑤

含參考書目Subjects--Index Terms:

體驗行銷

探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北市石碇區光明里媽祖行腳為例 = Investigating the influences of experiential marketing, hedonic and eudaimonic well-being on the behavioral intention of religious events: Evidence from the Mazu walking pilgrimage in Guangming Village , Shiding District, New Taipei City
LDR:01235nam 2200205a 450 001 260140
008 260806s2020 ch a e bm 000 0 chi d
020 $q Paperback
040 $a cw $b chi $e ccr
041 0 # $a chi $b chi $b eng
084 $a 008.02 $b 8775 $2 ncsclt
100 1 $a 陳錦衫 $e 文字作者 $3 300183
245 1 0 $a 探討體驗行銷、享樂式幸福感與意義式幸福感對宗教活動行為意圖的影響：以新北市石碇區光明里媽祖行腳為例 $b Investigating the influences of experiential marketing, hedonic and eudaimonic well-being on the behavioral intention of religious events: Evidence from the Mazu walking pilgrimage in Guangming Village , Shiding District, New Taipei City $c 陳錦衫[撰]
260 # $a 新北市 $b 撰者 $c 2026[民115]
300 $a viii,106面 : $b 圖,表 ; $c 30公分
500 $a 指導教授: 曾薰瑤
500 $a 畢業學年度: 114
502 $b 碩士論文 $c 醒吾科技大學行銷與流通管理系 Thesis (M.B.A.) -- Hsing Wu University of Institution of Marketing and Distribution Management $d 2026
504 $a 含參考書目
653 # 1 $a 體驗行銷 $a 享樂式幸福感 $a 意義式幸福感 $a 再參與意圖
653 # 1 $a Experiential Marketing $a hedonic well-being $a eudaimonic well-being $a Re-engage Intention
700 0 # $a Chen Chin Shan $3 300184
856 # # $u https://hdl.handle.net/11296/2bmwyx