醒吾科技大學圖書館 |

[NT 42591] Language: Francais

[NT 5635] Back

[NT 59884] Switch To: [NT 5556] Labeled | [NT 5559] MARC Mode | [NT 33762] ISBD

Generative AI for marketing

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47261] Author:	UpadhyayMalay A.,
[NT 47351] Place of Publication:	New York, N.Y.
[NT 47263] Published:	Business Expert Press;
[NT 47352] Year of Publication:	2024
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	1 online resource (xx, 156 p.)
[NT 47298] Series:	Marketing collection
[NT 47266] Subject:	Artificial intelligence - Marketing applications -
[NT 47266] Subject:	Marketing - Data processing -
[NT 47266] Subject:	Marketing - Technological innovations -
[NT 51458] Online resource:	https://portal.igpublish.com/iglibrary/search/BEPB0001365.html
[NT 47265] Notes:	Description based on PDF viewed 08/27/2024
[NT 51398] Summary:	Access restricted to authorized users and institutions
[NT 50961] ISBN:	9781637427170
[NT 60779] Content Note:	Part 1. The changing landscape of marketing. Chapter 1. Evolution of the marketing organization ; Chapter 2. Marketing in the new organizational realities Part 2. AI unlocked. Chapter 3. From statistics to generative AI ; Chapter 4. Managing AI journeys Part 1 ; Chapter 5. Managing AI journeys Part 2 Part 3. Chapter 6. Generative AI's impact on marketing ; Chapter 7. Prompt engineering for generative AI ; Chapter 8. Generative AI content ; Chapter 9. Generative AI automation ; Chapter 10. Generative AI insights Part 4. Bringing it all together. Chapter 11. What comes next ; Chapter 12. Summary

Generative AI for marketing
Upadhyay, Malay A.

Generative AI for marketing [[electronic resource]] / Malay A. Upadhyay - 1st ed.. - New York, N.Y. : Business Expert Press, 2024. - 1 online resource (xx, 156 p.). - (Marketing collection).
Part 1. The changing landscape of marketing. Chapter 1. Evolution of the marketing organization ; Chapter 2. Marketing in the new organizational realities.
Description based on PDF viewed 08/27/2024Includes bibliographical references (p. 145-149) and indexMode of access: World Wide WebSystem requirements: Adobe Acrobat reader.
ISBN 9781637427170
Artificial intelligenceMarketingMarketing -- Marketing applications -- Data processing -- Technological innovations

Generative AI for marketing
LDR:02334nlm2 2200313 450 001 260721
005 20190417111955.0
009 9781637427170
010 1 $a 9781637427170 $b electronic bk.
010 1 $z 9781637427163 $b print
100 $a 20260818d2024 m y0engy50 ba
101 0 $a eng
102 $a us
135 $a d
200 1 $a Generative AI for marketing $b [electronic resource] $f Malay A. Upadhyay
205 $a 1st ed.
210 $a New York, N.Y. $c Business Expert Press $d 2024
215 1 $a 1 online resource (xx, 156 p.)
225 1 2 $a Marketing collection
300 $a Description based on PDF viewed 08/27/2024
300 $a Includes bibliographical references (p. 145-149) and index
300 $a Mode of access: World Wide Web
300 $a System requirements: Adobe Acrobat reader
327 1 $a Part 1. The changing landscape of marketing. Chapter 1. Evolution of the marketing organization ; Chapter 2. Marketing in the new organizational realities $a Part 2. AI unlocked. Chapter 3. From statistics to generative AI ; Chapter 4. Managing AI journeys $a Part 1 ; Chapter 5. Managing AI journeys $a Part 2 $a Part 3. Chapter 6. Generative AI's impact on marketing ; Chapter 7. Prompt engineering for generative AI ; Chapter 8. Generative AI content ; Chapter 9. Generative AI automation ; Chapter 10. Generative AI insights $a Part 4. Bringing it all together. Chapter 11. What comes next ; Chapter 12. Summary
330 $a Access restricted to authorized users and institutions
330 $a Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI
517 1 $a Generative artificial intelligence for marketing $z eng
606 $a Artificial intelligence $x Marketing applications $2 lc $3 300821
606 $a Marketing $x Data processing $3 185824 $2 lc $3 235526
606 $a Marketing $x Technological innovations $2 lc $3 300822
676 $a 658.8 $v 23
680 $a HF5415.125 $b .U63 2024eb
700 1 $a Upadhyay $b Malay A. $3 300820
856 4 $u https://portal.igpublish.com/iglibrary/search/BEPB0001365.html $z IG Library Ebook

[NT 59758] based on 0 [NT 59757] review(s)

[NT 33760] Multimedia

[NT 59725] Reviews

[NT 59886] Add a review [NT 59885] and share your thoughts with other readers

Export

[NT 5501410] pickup library