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Winning marketing strategies using generative AI

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47261] Author:	RandazzoGary W.,
[NT 47351] Place of Publication:	New York, N.Y.
[NT 47263] Published:	Business Expert Press;
[NT 47352] Year of Publication:	2024
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	1 online resource (ix, 171 p.)ill. (some col.) :
[NT 47298] Series:	Marketing collection
[NT 47266] Subject:	Artificial intelligence - Marketing applications -
[NT 47266] Subject:	Marketing - Data processing -
[NT 51458] Online resource:	https://portal.igpublish.com/iglibrary/search/BEPB0001369.html
[NT 47265] Notes:	Description based on PDF viewed 10/02/2024
[NT 51398] Summary:	Access restricted to authorized users and institutions
[NT 50961] ISBN:	9781637427316
[NT 60779] Content Note:	Chapter 1. Mission Chapter 2. Vision Chapter 3. Objective Chapter 4. Situation analysis Chapter 5. Strategy Chapter 6. Tactics Chapter 7. Execution Chapter 8. Conclusion

Winning marketing strategies using generative AI
Randazzo, Gary W.

Winning marketing strategies using generative AI [[electronic resource]] / Gary W. Randazzo - 1st ed.. - New York, N.Y. : Business Expert Press, 2024. - 1 online resource (ix, 171 p.) ; ill. (some col.). - (Marketing collection).
Chapter 1. Mission.
Description based on PDF viewed 10/02/2024Includes bibliographical references (p. 155) and indexMode of access: World Wide WebSystem requirements: Adobe Acrobat reader.
ISBN 9781637427316
Artificial intelligenceMarketing -- Marketing applications -- Data processing

Winning marketing strategies using generative AI
LDR:02235nlm2 2200313 450 001 260724
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009 9781637427316
010 1 $a 9781637427316 $b electronic bk.
010 1 $z 9781637427309 $b print
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101 0 $a eng
102 $a us
135 $a d
200 1 $a Winning marketing strategies using generative AI $b [electronic resource] $f Gary W. Randazzo
205 $a 1st ed.
210 $a New York, N.Y. $c Business Expert Press $d 2024
215 1 $a 1 online resource (ix, 171 p.) $c ill. (some col.)
225 1 2 $a Marketing collection
300 $a Description based on PDF viewed 10/02/2024
300 $a Includes bibliographical references (p. 155) and index
300 $a Mode of access: World Wide Web
300 $a System requirements: Adobe Acrobat reader
327 1 $a Chapter 1. Mission $a Chapter 2. Vision $a Chapter 3. Objective $a Chapter 4. Situation analysis $a Chapter 5. Strategy $a Chapter 6. Tactics $a Chapter 7. Execution $a Chapter 8. Conclusion
330 $a Access restricted to authorized users and institutions
330 $a Using generative AI to develop winning marketing strategies uses the mission, vision, objective, situation analysis (market research), strategy, tactics, and execution structure (MVOSSTE) to guide market strategists through the market strategy-building process. Generative AI is used as a tool throughout the process to provide the marketing strategist or executive with a broader array of options for each phase of MVOSSTE. Examples throughout the book show how AI can be used to develop mission and vision statements, develop research programs to identify target markets, develop organizational structures, develop metrics that support organizational goals, and create operating procedures. Each example is footnoted with the prompt that resulted in the AI response. The use of AI with the MVOSSTE structure can provide students, strategists, and executives with a clear roadmap to creating efective marketing strategies
517 1 $a Winning marketing strategies using generative artificial intelligence $z eng
606 $a Artificial intelligence $x Marketing applications $2 lc $3 300821
606 $a Marketing $x Data processing $3 185824 $2 lc $3 235526
676 $a 658.8 $v 23
680 $a HF5415.125 $b .R36 2024eb
700 1 $a Randazzo $b Gary W. $3 300830
856 4 $u https://portal.igpublish.com/iglibrary/search/BEPB0001369.html $z IG Library Ebook

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