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廣告策略精論

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	Schultz
[NT 47354] Secondary Intellectual Responsibility:	Don W．
[NT 47354] Secondary Intellectual Responsibility:	林隆儀等
[NT 47351] Place of Publication:	台北
[NT 47263] Published:	清華管理科學;
[NT 47352] Year of Publication:	民79
[NT 50960] Edition:	三版
[NT 47264] Description:	168面22;
[NT 47298] Series:	清華管理科學叢書2007
[NT 50961] ISBN:	957-9621-22-5

廣告策略精論
Schultz

廣告策略精論 / Schultz, Don W．著 ; 林隆儀等譯 - 三版. - 台北 : 清華管理科學, 民79. - 168面 ; 22. - (清華管理科學叢書 ; 2007).
ISBN 957-9621-22-5

Don W．

廣告策略精論
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010 0 $1 80 $a 957-9621-22-5 $b 精 $d NT
100 $a 20071107d1990 akmy0chi09 e
101 $a chi
102 $a cw
200 1 $a 廣告策略精論 $f Schultz, Don W．著 $g 林隆儀等譯
205 $a 三版
210 $a 台北 $d 民79 $c 清華管理科學
215 1 $a 168面 $d 22
225 2 $a 清華管理科學叢書 $v 2007
700 $a Schultz $4 著 $3 26976
702 $a Don W． $4 著 $3 29789
702 $a 林隆儀等 $4 譯 $3 26423

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