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Advertising : Concepts and Strategies

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Berkman, Harold W.

Advertising : Concepts and Strategies

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	Concepts and Strategies
[NT 47261] Author:	BerkmanHarold W.,
[NT 47353] Alternative Intellectual Responsibility:	GilsonChristopher,
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Random House,Inc.;
[NT 47352] Year of Publication:	1987
[NT 47264] Description:	614p26cm;

Advertising : Concepts and Strategies
Berkman, Harold W.

Advertising : Concepts and Strategies / Harold W.berkman,Christopher Gilson - New York : Random House,Inc., 1987. - 614p ; 26cm.

Gilson, Christopher

Advertising : Concepts and Strategies
LDR:00277nam0 2200109 i 450 001 58959
010 $b 精裝 $d NT
100 $a 20000125d1999 yam
101 $a chi
102 $a us
200 $a Advertising $e Concepts and Strategies $f Harold W.berkman,Christopher Gilson
210 $a New York $d 1987 $c Random House,Inc.
215 $a 614p $d 26cm
700 $a Berkman $b Harold W. $3 38188
701 $a Gilson $b Christopher $3 38189

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