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The new positioning : the latest on the world's

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47376] Uniform Titlee:	Positioning.
[NT 47348] Title Information:	the latest on the world's
[NT 47261] Author:	Trout Jack.
[NT 47353] Alternative Intellectual Responsibility:	Ries Al.
[NT 47353] Alternative Intellectual Responsibility:	Rivkin Steve1947-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	1996.
[NT 47264] Description:	xi 173 p.24 cm.;
[NT 47266] Subject:	Positioning (Advertising) -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0070652910

The new positioning : the latest on the world's
Trout Jack.

The new positioning : the latest on the world's / Jack Trout with Steve Rivkin. - New York : McGraw-Hill, 1996.. - xi 173 p. ; 24 cm..
Includes index.Sequel to Positioning Al Ries and Jack Trout. c1986..
ISBN 0070652910
Positioning (Advertising)

Ries Al.

The new positioning : the latest on the world's
LDR:00406nam0 2200133 i 450 001 62711
005 20120618180104.0
010 1 $a 0070652910
100 $a 20071107d1995 eng
102 $a nyu
200 1 $a The new positioning $e the latest on the world's $f Jack Trout with Steve Rivkin.
210 $a New York $d 1996. $c McGraw-Hill
215 1 $a xi 173 p. $d 24 cm.
300 $a Includes index.
300 $a Sequel to Positioning Al Ries and Jack Trout. c1986.
500 $a Positioning. $3 41766 $3 231178
606 $2 lc $a Positioning (Advertising) $3 187668
700 $a Trout Jack. $3 41763
701 $a Ries Al. $3 41765
701 $a Rivkin Steve $f 1947- $3 41764

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