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Creating breakthrough products : innovation from product planning to program approval

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	innovation from product planning to program approval
[NT 47261] Author:	CaganJonathan,
[NT 47353] Alternative Intellectual Responsibility:	VogelCraig M.,
[NT 47351] Place of Publication:	Upper Saddle River, NJ
[NT 47263] Published:	Prentice Hall PTR;
[NT 47352] Year of Publication:	2002.
[NT 47264] Description:	xxxii, 302 p.ill. : 25 cm.;
[NT 47298] Series:	Financial Times Prentice Hall books
[NT 47266] Subject:	New products -
[NT 47266] Subject:	Marketing research -
[NT 47266] Subject:	Production planning -
[NT 47266] Subject:	Product management -
[NT 50961] ISBN:	0139696946

Creating breakthrough products : innovation from product planning to program approval
Cagan, Jonathan

Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan ; Craig M. Vogel - Upper Saddle River, NJ : Prentice Hall PTR, 2002.. - xxxii, 302 p. ; ill. ; 25 cm.. - (Financial Times Prentice Hall books).
Includes bibliographical references and index..
ISBN 0139696946
New productsMarketing researchProduction planningProduct management

Vogel, Craig M.

Creating breakthrough products : innovation from product planning to program approval
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200 1 $a Creating breakthrough products $e innovation from product planning to program approval $f Jonathan Cagan $g Craig M. Vogel $g foreword by Bruce Nussbaum.
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215 1 $a xxxii, 302 p. $c ill. $d 25 cm.
225 1 $a Financial Times Prentice Hall books
320 $a Includes bibliographical references and index.
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606 $a Production planning $3 54650 $3 221117
606 $a Product management $3 54651 $3 220809
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