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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how winning organisations leverage stakeholder relationships to improve business performance
[NT 47261] Author:	BatterleyRichard.,
[NT 47351] Place of Publication:	Sydney
[NT 47263] Published:	McGraw-Hill;
[NT 47352] Year of Publication:	c2004.
[NT 47264] Description:	x, 206 p.ill. : 23 cm.;
[NT 47266] Subject:	Customer relations. -
[NT 47266] Subject:	Relationship marketing. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	0074713744

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance
Batterley, Richard.

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley. - Sydney : McGraw-Hill, c2004.. - x, 206 p. ; ill. ; 23 cm..
Includes index..
ISBN 0074713744
Customer relations.Relationship marketing.

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance
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