Brand choice.

Creating images and the psychology of marketing communication by: (Language materials, printed)

Beating low cost competition : how premium brands can respond to cut-price rivals by: (Language materials, printed)

HF5415.32

Marketing.

Consumer behavior

HF5415.15

Communication in marketing.

Imagery (Psychology)

Price cutting.

658.8/27

Attachment behavior.

Consumers' preferences

Brand name products.

Brand choice.

658.8/343

Product management.