McDonald, Malcolm.

[NT 60487] Overview

[NT 60478] Works:	2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages

[NT 60480] Titles

Marketing plans for services : a complete guide [NT 59711] by: Frow, Pennie.; McDonald, Malcolm.; Payne, Adrian. ([NT 1579] Language materials, printed)

How come your marketing plans aren't working? : the essential guide to marketing planning [NT 59711] by: McDonald, Malcolm. ([NT 1579] Language materials, printed)

[NT 60479] Subjects