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Shimp,, Terence A.

Overview

Works:	4 works in 3 publications in 2 languages

Titles

整合營銷傳播 : 廣告、促銷與拓展 by: Shimp,, Terence A.; 廉曉紅; 辛普 ((Shimp, Terence A.)) (Language materials, printed)

Promotion management and marketing communications by: Shimp,, Terence A. (Language materials, printed)

Advertising, promotion & supplemental aspects of integrated marketing communications by: Shimp,, Terence A. (Language materials, printed)

整合營銷溝通 by: Shimp,, Terence A.; 熊英翔; 辛普 ((Shimp, Terence A.)) (Language materials, printed)

Subjects

658.8/2 2. Sales promotion. Communication in marketing 市場學 HF5415.123 3. Advertising. Sales promotion Advertising 1. Communication in marketing. Direct marketing 4. Direct marketing.

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